Marketing's role has expanded to encompass influencing consumer preferences & steering them towards ecologically responsible consumption. Green marketing strategies enable businesses to promote sustainable offerings, implement waste reduction initiatives, & conserve natural resources, aligning corporate actions with the environmental targets of the SDGs 

Social marketing can be used to address pressing social issues such as poverty, hunger, and inequality. Through awareness campaigns, social marketing can change harmful behaviors, promote healthy practices, & enhance tolerance and social inclusion, thereby supporting the Sustainable Development Goals related to society. 

Ethical marketing plays a crucial role in building trust between companies and consumers, & promoting responsible business practices. Through transparency, honesty, & accountability, ethical marketing can contribute to the achievement of the Sustainable Development Goals related to good governance, human rights, & social justice. 

Digital technology provides unprecedented opportunities for sustainable marketing. Through social media, e-commerce, & smart applications, companies can reach a wider audience, customize their marketing messages, & measure their impact accurately, thereby promoting the Sustainable Development Goals in an effective & transparent manner.